Hasbara: Lights, Camera, Combat, by Haviv Rettig (Jerusalem Post)
Excerpts;
Few complaints held against recent Israeli governments have so completely attained the lofty status of “conventional wisdom” as those directed at Israel’s image-makers and -explainers. The many critics of hasbara claim that, while the importance of “getting the message out” has become paramount (in the context of the Israeli-Palestinian conflict and low-intensity combat generally), the IDF and state bureaucracies have failed miserably in conveying a coherent and convincing message to the world.