Bikini Branding and the Holy Land, by Yishai Fleisher (Israel National News)
For context, click here.
Excerpts;
In a bid to “re-brand” Israel’s unpopular world image, Tzippy Livni and the gang at the Foreign Ministry are about to embark on a massive PR campaign. Livni plans to paint Israel as a sexy, modern country with beautiful beaches and a successful high-tech industry to boot. Livni believes that by embarking on this “nation branding” campaign, she can move the perception of Israel away from war-torn and fanatical, to an image of the great Israeli dream – normalcy.