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After all of the Simchat Beit HaShoevot, after we daven for sufficient rain to raise our crops and to provide sufficient drinking water and after we daven for the 7O nations, Hashem asks his people, his most-favored nation to remain one more day, just we and HaKadosh Borchu — a private visitation — This is Simchat Torah.
Shem Mishmuel relates to this private visitation, the intimacy which Hashem shares with B’nai Yisrael as opposed to the nations by equating the nations and their collection of their b’racha with a purchaser and a vendor who connect momentarily to conduct a business transaction and then part. I’ll connect the b’rachot of the nations with the contestants on a game show — the losers of each game have their moment where the game show host and the viewers get to know both or multiple contestants a little bit during the interaction of the game.